VI设计
ART DIRECTOR: ishyiun
DESIGNER: ishyiun
YEAR: 2021
CLIENT: 文萃画材 WINTREE
文萃视觉形象设计升级。由于原LOGO使用时间较短，为了不给消费者造成更多的记忆、视觉负担，本次视觉设计决定在原LOGO基础上进行优化升级。
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Wencui's visual identity design had been upgraded.Since the original LOGO has been used for a short time, in order not to cause more memory and visual burden to consumers, this visual design decided to optimize and upgrade on the basis of the original LOGO.
基于原LOGO，提出以下问题，并解决。
1.图形与文字风格不统一、图形过大、视觉中心不平衡
2.中英文文字设计过于强调相同的特征，显得较为刻意；折角处理手法不统一； 中英文强制对齐，未考虑视觉感受；中文文字重心过于下沉
3.文字过细，与同类竞品LOGO放在一处时，并不突出
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Based on the original LOGO, the following problems were raised and resolved.
1. The graphics and text styles are not uniform, the graphics are too large, and the visual center is unbalanced
2. The design of Chinese and English texts emphasizes the same characteristics too deliberately; the corner processing method is not uniform; the Chinese and English are forced to align without considering the visual experience; the Chinese text is too heavy
3. The text is too thin and does not stand out when placed in the same place with the LOGO of similar competing products
1.图形与文字风格不统一、图形过大、视觉中心不平衡
2.中英文文字设计过于强调相同的特征，显得较为刻意；折角处理手法不统一； 中英文强制对齐，未考虑视觉感受；中文文字重心过于下沉
3.文字过细，与同类竞品LOGO放在一处时，并不突出
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Based on the original LOGO, the following problems were raised and resolved.
1. The graphics and text styles are not uniform, the graphics are too large, and the visual center is unbalanced
2. The design of Chinese and English texts emphasizes the same characteristics too deliberately; the corner processing method is not uniform; the Chinese and English are forced to align without considering the visual experience; the Chinese text is too heavy
3. The text is too thin and does not stand out when placed in the same place with the LOGO of similar competing products
对外宣传时，需使用纯文字版LOGO，减少形象记忆负担；对企业内部进项形象管理与整合时，需使用带有图形版的LOGO
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For external promotion, the plain text version of the LOGO should be used to reduce the burden of image memory.When managing and integrating the image of the company’s internal inputs, a logo with a logo version is required
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For external promotion, the plain text version of the LOGO should be used to reduce the burden of image memory.When managing and integrating the image of the company’s internal inputs, a logo with a logo version is required
应用视觉形象时，可将图形应用其中，使标识与应用物料、包装紧密结合。
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When applying visual image, graphics can be applied to it, so that the logo can be closely integrated with the applied materials and packaging.
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When applying visual image, graphics can be applied to it, so that the logo can be closely integrated with the applied materials and packaging.
