下拉框
苏根 SUGEN

ART DIRECTOR: ishyiun
DESIGNER: Nichking
YEAR: 2021
CLIENT: 苏根 SUGEN


文萃儿童 wintree


ART DIRECTOR: ishyiun
DESIGNER: ishyiun / Nichking / Wang Weihua
YEAR: 2021
CLIENT: 文萃儿童 wintree





文萃画材 WINTREE
VI设计

ART DIRECTOR: ishyiun
DESIGNER: ishyiun
YEAR: 2021
CLIENT: 文萃画材 WINTREE



文萃视觉形象设计升级。由于原LOGO使用时间较短,为了不给消费者造成更多的记忆、视觉负担,本次视觉设计决定在原LOGO基础上进行优化升级。
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Wencui's visual identity design had been upgraded.Since the original LOGO has been used for a short time, in order not to cause more memory and visual burden to consumers, this visual design decided to optimize and upgrade on the basis of the original LOGO.




基于原LOGO,提出以下问题,并解决。
1.图形与文字风格不统一、图形过大、视觉中心不平衡
2.中英文文字设计过于强调相同的特征,显得较为刻意;折角处理手法不统一; 中英文强制对齐,未考虑视觉感受;中文文字重心过于下沉
3.文字过细,与同类竞品LOGO放在一处时,并不突出
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Based on the original LOGO, the following problems were raised and resolved.
1. The graphics and text styles are not uniform, the graphics are too large, and the visual center is unbalanced
2. The design of Chinese and English texts emphasizes the same characteristics too deliberately; the corner processing method is not uniform; the Chinese and English are forced to align without considering the visual experience; the Chinese text is too heavy
3. The text is too thin and does not stand out when placed in the same place with the LOGO of similar competing products




对外宣传时,需使用纯文字版LOGO,减少形象记忆负担;对企业内部进项形象管理与整合时,需使用带有图形版的LOGO
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For external promotion, the plain text version of the LOGO should be used to reduce the burden of image memory.When managing and integrating the image of the company’s internal inputs, a logo with a logo version is required




应用视觉形象时,可将图形应用其中,使标识与应用物料、包装紧密结合。
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When applying visual image, graphics can be applied to it, so that the logo can be closely integrated with the applied materials and packaging.




环体设计 Huan studio

ART DIRECTOR: ishyiun
DESIGNER: ishyiun
YEAR: 2020
CLIENT: 环体设计 Huan studio





环体设计工作室是集设计教学、设计师交流、资源共享、外包项目、就业实习于一体的专注于设计的服务型平台。为环体设计工作室重新构建LOGO与VI体系过程中,一方面要保持品牌的大众性,另一方面要专注教育上的审美水平。首先,图形上采用最简明易懂的椭圆形来表示“环绕”的概念,用平面上图形与文字之间的层级遮挡关系来表达三维上的环绕。其次,重新设计了中英文字体,可以配合图形进行使用,也可以单独使用。
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Huan Studio is a design-oriented service platform that integrates design teaching, designer communication, resource sharing, outsourcing projects, and employment internships.In the process of rebuilding the logo and vi system for Huan Studio, on the one hand, we must maintain the popularity of the brand, on the other hand, we must focus on the aesthetic level of education. First of all, the most concise and easy-to-understand ellipse is used in the graphics to express the concept of "surround", and the hierarchical occlusion relationship between the graphics and the text on the plane is used to express the three-dimensional surround. Secondly, the Chinese and English fonts have been redesigned, which can be used in conjunction with graphics or individually.



对外商务运用时,多为线下且使用场景也较为严肃,使用更为端正的logo图形;对内进行教育工作时,多为线上,受众大多为在校大学生且使用场景较为活泼,故运用简化版logo图形,削弱了正式感也使得更加易读。-For external business applications, most of them are offline and the use scenes are more serious. Use more correct logo graphics. When doing internal education work, most of them are online. The audience is mostly college students and the use scenes are more lively, so use The simplified logo graphic reduces the formality and makes it easier to read.



2020.11.9
 
龙卷风设计 TORNADO DESIGN

ART DIRECTOR: ishyiun
DESIGNER: Nichking / Zhu Yunfei
YEAR: 2020
CLIENT: 博艺画室








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